Crucial Video Marketing Tips You Should Know

When you own your own business — or even work for someone else — investing your time and money in marketing tactics can really pay off. You can not expect your product or service to sell itself, so you need to spread the word. You have to stand out from your competition, so you need to try video marketing. The tips presented in this article will help you.

As you make more private label rights videos, your skills improve. New videos should be posted regularly so that your customers will expect new content from you. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.

Keep your videos relatively short: no more than 10 or 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. If you are only advertising a special, keep your video to no longer than 10 minutes.

Screenshots of your business website can be used in the video. This will help viewers navigate your site. Screenshots can also be useful in how-to videos. Just save the screenshot and edit it into your video.

You don’t need top-quality production values to make a successful video. You don’t need professional equipment; just keep focus and balance in your shots. There is no need to script the video either. Relax, talk to the camera and edit what you do not need in your video, later. Actually, that might not be necessary. Powerpoint presentations and screen capture sequences may be able to fit the bill.

You should see if your friends and colleagues would like to get involved as well. Look for a person who is friendly, well-dressed, and comfortable being on film. You should not hesitate to feature more than one employee or colleague in your videos.

You need to think of a tone for your online videos and ensure that it remains consistent. Humorous, quirky videos can be just as effective as a how-to video. You must be considering the product and also the specific demographic. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.

Ask those who you view your video to do something. Having a “call to action” is important. For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. This makes it easier for your viewers.

Make sure you always have fresh, exciting content available so viewers come back often. Boring content only drives away potential viewers, and that is not good for your business. You want people to wait on your next move with anticipation. If you have intriguing content, the viewers are sure to follow.

You should always think carefully about what you are putting in your videos. Track statistics like where visitors come from, when they are watching and how often they view your videos. These findings will give you more information on your niche and help you improve your campaign.

If you aren’t good at making videos, let others do it for you. Create some kind of contest where the person who makes the best video gets a prize. You can choose the winning video to promote your business on your sites.

This information should get you well on your way. Video marketing is among the most effective methods in marketing a business, so increase your knowledge as much as possible, and apply what you have learned. You will quickly see results and boost your sales.

10 Marketing tips for Shopify you probably haven’t thought about

1. Link to your new or best-selling products from the Home Page.

Always try and make it easy to find your best selling or new product range on the front page of your e-commerce Shopify website. Products can be easily lost or hard to find in a dense sitemap. People forget to use the search function and can sometimes get frustrated if they can’t find what they are looking for. Your top selling products may also be lacking in search results, so always make them easy to find.

Having your product content visible on the front page will make it easier for both the search engines and customers. Now everyone is smiling again.

2. Shopify allows you to create unique Meta Descriptions for every web page.

If it’s an option, why waste it? Shopify allows you to change the title and description that will be displayed in the search listings. You can tweak this at the bottom of every Shopify page. This is available so all your content can be optimised and gives you the option to target different keywords within the structure of every page. A great tool to push your marketing and SEO campaign forward.

3. Install Google Webmaster tools in Your Shopify settings.

It won’t take you long to sort this out and you might be scratching your head wondering what the benefits are? Here’s a list to get you moving.

Novice

  • It’s completely free of charge.
  • Discover how your visitors locate your website.
  • Learn how to identify which pages and links your visitors click the most.
  • Enjoy learning and defragmenting you visitor segmentation.
  • Use the Webmaster tools to help fine tune your website.

Intermediate

  • You will have easy access to the most valuable SEO metrics and data which is relevant to your e-commerce business model.
  • Learn how to optimize your keywords for SEO by reading reports regarding the most searched keywords via Google search. This could be a particular industry or a targeted product type. This will help you with the benefits of inbound and outbound SEO strategies.
  • Collect data which will give you more information regarding the indexation and crawling activities made by the search engine algorithm for your website.
  • Check for problems and errors with the sitemap and link building of your Shopify website and make sure nothing is out of place or causing several issues.

Advanced Reporting

  • A. Advertising Reports.
    You can use ad reports for search, display, social, email and more to view conversion rates and returns across all digital channels.
  • B. Campaign Measurement and real-time reporting.
    Which one of your marketing campaigns is really paying off? View all your data (traffic) in real-time. This is a great tool to see a global live report of people coming to your website and where in the world they are from. Maybe you have just sent out an email campaign and want to watch the rise in traffic and gain data there and then?
  • C. Cost Data Import.
    Discover the power of the cost data import from sources such as paid search and display providers, affiliates, social and even organic traffic.
  • D. Mobile Ads.
    Google Analytics can help you with selective performance issues and trends for different mobile devices. You can then view the data to see information such as time-on-site, bounce rate and conversion rate.
  • E. Analysis and Testing
    Discover tools such as Advanced Segments, Annotations and custom reports.
  • F. Audience Characteristics and Behavior.
    These features will help you to understand Audience Data & Reporting, Browser / OS, Custom Dimensions, Flow Visualization, Map Overlay, Mobile Traffic, Social Reports and Traffic Sources. These are all designed to help you with understanding and breaking down traffic and marketing to your website.
  • G. Data Collection and Management.
    Enjoy using the features like the API (data and plugins you may be using) or Filters that will help you modify the types of traffic you want to target.
  • H. Product Integrations.
    Get ready to turn up the traffic by integrating features like Adsense, Adwords, The Google Display Network and the Google tag manager. And while you are at it, don’t forget to check out the mighty Google+ which will help you with all the latest updates about the product, upcoming events, Hangouts with analytics industry experts, or connecting to the broader community.
  • I. Sales and Conversions.
    You can also learn how to distinguish between the attribution Model Comparison Tool and the Data-Driven Attribution which assigns values to market. Enjoy Ecommerce Reporting and learn what really is your best selling or most visited product on your Shopify e-commerce store. Goal Flow is a tool that will show you where customer are getting lost or frustrated with your site.
  • J. Site and App Performance.
    And before you think it’s all about to come to a sweet end you can start learning about your site performance and using tools such as Alerts and Intelligence Events, Event Tracking, In-Page Analytics and Site Search.

4. Consider pay per click in the early days

Many ecommerce websites in the early days of launch could do really well from a pay per click (PPC) strategy or campaign. This should drive traffic to your online shop and get you some engagement or possible sales. You should expect a 1% return on your investment. Let’s say 100 people came to your site and you spend £25 on PPC but you sold 1 product for £100. That would be a 1% return on your PPC campaign. If you don’t get any return, please consider your price points, brand, website design or your actual product. Remember that some customers have an instant distrust with sponsored links, banners, and other online ads. Your Ecommerce shop should have a long-term strategy in place and keep everything organic.

5. Search engines love fresh and new content.

Write a blog, post images of your products, make it exciting and link through to your products from your original content. Always keep your Shopify website moving and engaging.

6. Think Community

If you are a part of another business or network with different people, remember to talk about your business. There is a world on NONE SEO techniques you can use to drive traffic to your website. Get hyped about your online business. Remember, enthusiasm is contagious, and being genuine with your business, interests, and products can boost your search engine rankings.

7. Check over your content and products for duplications

My Shopify website has loads of duplicate title tags, what can I do? I hear this one a lot with Shopify users. The simple solution is to go through all your products and change the metadata as discussed in point .2 of this article. You can use the tools like free online article rewriter for the rewriting purpose to generate the unique content for you.

8. Use the Shopify discount codes

Make sure to give your visitors a discount with a code on your website. You can add a lovely graphic on your slider or sidebar. This will give people a reason to buy. Think about using tactics such as – “Offer Ends 2moro”, or make it a season offer only. People love a good deal and they will feel more of an urgency to buy.

9. Abandoned cart recovery check

Have a look at this every day. I have spoken to many people using the Shopify platform who contact people directly or with a friendly email to see if they had a genuine problem using the cart facility. This act has a high return rate, simply because you love the customer you are with. Think about offering them a discount if they decided to change their mind.

10. Gift cards

If you upgrade to the Shopify pro pack you can offer Gift cards to your customer base. This is a great sales tool. Remember to feature this as a product on your website. People love being able to send gift cards to loved ones or friends, that way they can choose what they want. Upgrading to the Shopify pro pack will also mean you only pay a 1% transaction fee on purchases.